Private Banking

The first decade of XXI century has been accompanied with the fast growth of total number of the wealthy persons, who form a stable demand for more qualitative financial service which is impossible to provide within the frame of the traditional banking service procedure and classical retail product and service line.

For personalized complex servicing of the wealthy (so called VIP) clients, the largest Russian banks, including Bank “Saint Petersburg”, accomplish similar tasks in the field of finances, successfully developing the special area based on more than the centennial global experience in the Private Banking (PB).

In servicing the VIP clients and their family members, the staff of the Private Banking Department of Bank “Saint Petersburg” strives to develop three main functions, which are especially important for the clients:

• banking comfort;
• financial comfort;
• life comfort.

What is the main difference between catering the VIP clients needs within the frame of Private Banking concept and regular bank servicing of the most status customers, where the service quality improval is achieved mainly by involving the top managers of the banks and their branches? It consists in:

1. More distinctive segmentation of the client base that enables to structure the bank’s proposals;
2. Wider service possibilities for the VIP clients within the frame of the target programs;
3. Availability of a personal manager who solves all problems of the VIP clients online 24 hours a day. The personal manager who has the highest qualification and competence, provides the banking comfort by arranging complex financial service of the client The personal manager usually has strong power given by the bank authorities and the client as well. He has access to the most updated information about the whole range of the client’s operations that allows him to react more adequately and timely to different VIP client’s requests in non-ordinary cases.
4. Availability of a special product line for the VIP clients, where the banking block makes up just a small part of the relationship with the PB.
5. The concept of “one window”, i.e. the clients can buy the required products and get the necessary services right in the PB office. In addition to the personal managers, a highly professional team of experts and specialists in different business areas (including concierge department), well experienced in the relationship with the wealthy customers, works to realize the assignments of the VIP clients.
6. Making up the client’s combined investment portfolio that implies developing an individual investment strategy, which takes into account the client’s preferences in relation to the risk/return ratio and horizons of planning, realizing the investment programs, regular monitoring of its’ successfulness with following correction.
7. Formation of the bank’s product line based on the principle of “open architecture”, which ensures maximum objectivity of the seller, allows to form a more diversified asset portfolio that accumulates the most interesting proposals of the Russian and international markets.

   Despite the occurrence of unified requirements, standards and rules as well as the fundamental content similarity in the work of different Russian PB departments, each of them is unique and implies the inventor’s ideas of the people who are responsible for developing this business.

   I wish all our web-site visitors success, prosperity and well-being, realization of the most audacious and creative ideas and fantasies in business and life as well as successful choice of the financial partners and personal bankers, among whom, we hope, you derive a significant part to the Private Banking Department of Bank “Saint Petersburg”.

   Mikhail Gorba
   Director of Private Banking
   Bank “Saint Petersburg”
   

   Tel.: +7 812 332-77-84